Katherine Salt is the co-owner of Plums Lingerie
2020 will be a year to remember even if it’s not for good reasons. The COVID pandemic has disrupted all our lives and it has had a major impact on fashion including our beloved lingerie industry.
Prima Donna Lingerie has worked tirelessly to get a fantastic new season of lingerie ready for us. It’s a smaller collection than usual but the quality makes up for the lack of quantity.
The season begins on a strong note with a recolour of the ever-popular Madison. The gingham check looks fantastic in the grey and black with the stretch lace in black. A new shape has also been added, the Madison deep plunge bra. It’s a long line bra with boning at the side to give it support. The deep plunge bra gives a fantastic decolletage and is available up to a G Cup. In addition to this new bra style, the briefs in the Prima Donna Madison collection have been reimagined. There is a bold use of lace resulting in a finer line under clothing and a lighter more feminine look. Currently, these new briefs are only available in the Crystal Black but hopefully, they will be incorporated into other ranges if they prove to be popular.
The first new collection of the season is the sensational Palace Garden in two colour options. Charcoal which has a blend of printed fabric in deep pink florals and embroidery which lifts the collection into a luxury style. The Reptile colour has a khaki base with a print that strikes me more like an animal print than a reptile. This colour is everywhere this season and it looks fantastic highlighted with the yellow tone embroidery.
There are 3 bra styles including a deep plunge bra which is ideal for v neck knits and the padded balcony bra which gives a lift and roundness to the bust. This deep plunge bra is also available in the Sophora collection which originally launched earlier this year in the black.
The new Prima Donna Sophora colour Raspberry looks equally striking, the bold embroidery against the fine tulle gives it a tattoo effect against the skin. The full cup bra and the tulip shape bra have a removable strap that frames the cleavage and is designed to be seen. The matching briefs in the Prima Donna Sophora are stunning and really show off the embroidery, the full briefs are particularly popular combining a high waist with a flirty style. There is no stitching on the leg openings of the brief minimising show through.
The most anticipated collection of every season is the new colour in the Prima Donna Deauville which is due in October. As the chilly nights draw in you can be warmed by the spicy Cinnamon Deauville. This beautiful autumnal colour with the embroidery edged in a darker tone to add definition. If you are looking for a smooth line silhouette the cinnamon colour is available in the Marie Jo Colour Studio briefs and is a perfect match.
We all need to be practical sometimes and it is easy to stick to the same basics but the Prima Donna Alara is quickly becoming a firm favourite. It began as a seamless non-padded bra which is a similar style and shape to the Prima Donna Divine Full Cup Bra but has a softer fabric. Available in black and patine it is a beautiful range that has the classic style of briefs but the added option of the luxury thong that makes it both a pretty and practical collection.
One of the most luxurious collections it the Prima Donna Summer in Sapphire Blue, this range has seen a number of different colourings as it lends itself to contrasting embroidery which makes these bras strikingly beautiful. The Sapphire Blue is no exception, add a hint of vibrancy to your winter wardrobe with this collection. There are 3 styles of bra each showing off the embroidery to dazzling effect. The rio briefs and full briefs have a band of embroidery at the waistband while the thong and the luxury thong make it the feature of the design.
The season ends strongly with the Prima Donna Orlando in Night Blue. A dark blue fabric with iridescent embroidery across the cup. This collection was the predecessor of the Prima Donna Deauville and you can read more in my review. It is great to have another collection that is available in the full range of sizes up the J cup and that maintains the same level of support and comfort as the Deauville. The addition of a luxury thong makes this collection perfect for a glamorous evening.