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Most women wear a bra every single day—often for ten hours or more. Comfort and confidence matter. That’s why we believe you should feel supported all day long, without digging straps, slipping bands, or counting the hours until you can take it off.
The right lingerie should feel like a secret source of confidence. Our mission is to help you find just that—beautiful, comfortable lingerie that fits and flatters.
Plums Lingerie was founded in 2006 by a mother and daughter team, Tricia Rees and Katherine Salt. Our boutique in St Helier, Jersey opened its doors with half-full drawers and a head full of ambition.
Since day one, we’ve helped women find their perfect fit. Unlike many online shops, we fit women in-person every day. That means we know our products inside and out. Whether you need help choosing your size, shape or style, we’re here with honest advice and real experience.
From core favourites like Prima Donna and Marie Jo to luxurious collections from Aubade, Lise Charmel, Simone Pérèle, Gottex and now Maryan Mehlhorn Swimwear
Because comfort shouldn’t stop at a D cup, we now stock sizes up to an M cup. Our collections include supportive everyday bras, elegant lingerie sets, and curve-loving swimwear.
We also offer luxurious nightwear. Choose from pure silk by Marjolaine or soft cotton by Cosabella. These pieces are made to be worn and adored.
Finding beautiful lingerie shouldn’t be a struggle—no matter your size or style. We’ve created a space, both online and in-store, where women feel seen, supported, and celebrated.
Our collections are hand-picked for their quality, design, and comfort. Every piece is chosen to help you feel your best, every day—not just for special occasions.
You’ll find us in Jersey, a small island off the northwest coast of France. It’s not part of the UK or France—it’s an independent island with its own charm, laws, and tax system.
The idea for Plums came from personal frustration. Shopping locally made finding a great strapless bra feel impossible. A quick trip to London wasn’t realistic, especially when Friday night was calling. So we built the solution we wished had existed.
Now, we help women all over the world find lingerie that fits their life—not the other way around.