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About Us

Most women wear a bra EVERY SINGLE DAY for over ten hours.  You should be comfortable and confident all day. We want to help you to go about your business without struggling with bra straps, tugging down your bra band or being desperate to get home to get the damn thing off!

Correctly fitting beautiful lingerie can make you feel fantastic and we want to bring to you the best fitting, comfortable and glamorous lingerie available.

Who Are We?

Plums Lingerie was founded in 2006 by mother and daughter, Tricia Rees and Katherine Salt.  The small boutique in St Helier, Jersey opened its doors with half-empty drawers and a huge amount of optimism.

It is our aim to help you find the perfect lingerie, swimwear, or nightwear.  Unlike many online shops, we fit ladies daily and understand our products inside out.  We’ll be able to guide you and answer any questions you may have.

Launching with our core brands Prima Donna Lingerie and Marie Jo lingerie we have gradually added new designers including Aubade, Lise Charmel and Simone Perele.

As lovers of a little luxury, it was important that we offer nightwear that is an experience to wear, the finest silk nightwear from Marjolaine, luxury cotton from Cosabella.

It took us a few years to add swimwear as it was vital that we found you brands that had offered the same size options as our lingerie.  We were thrilled with PrimaDonna Swim launched making bikinis up to an H cup.

Invest in your daily well-being by wearing comfortable glamorous lingerie.  Our brands provide luxurious well-fitting lingerie from an A to J Cup.

Where Are We?

Plums Lingerie is based in Jersey, a small island near the northwest coast of France.  Jersey is neither part of the UK or France, there is an independent government and we have our own set of laws and taxes.

The idea for Plums Lingerie came from our own frustrations of buying lingerie on an island measuring 9 by 5 miles. As lovely as a visit to London is, it wasn’t practical when you desperately needed a strapless bra for Friday night!